A UX Writing Journey with Oz Chen from Disney
Writers in Tech
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Is It Worth It to Test Everything?
Lita, i'm very curious if you have some kind of metodology. or maybe a tool that you're walking with that help you to test your copy and optimize it. Andi, i don't think it's worth it to test everything. A, because that could drive us crazy. There are lots of tools like alec user testing dot com which is great for rapid testing. Another way in terms of trying to operate quickly: competitive analysis.
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