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How Does EBITDA Impact Retail Sales?
Roxanne Jones: If you kind of start sacrificing some margins to get into some of these retailers, how does impact EBITDA? So if we can break down what E BITDA actually is, so then we can describe how we think from a financial perspective. Jones: We try to drive the business towards, call it mid-teens EBITDA margins. But once you start going into retail, again, all else equal, retail margins are lower,. especially when you have a distributor in the middle of the relationship.