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Edu: What is a Startup? - An Antidote to Small Business Syndrome

The Startup Podcast

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Building a Sales Team and a Customer Support Layer

A startup still needs to be able to predict things about the future. It entirely depends on what is keeping your unit economics negative, right? Is it the cost to acquire a customer through marketing? Is it your sales team? And then you end up building kind of a technology that doesn't serve any particular use case very well. The only way to scale is to first decide who are your customers and what specific, very specific problem they want to solve. Then finding a relatively low touch way to put it in front of users and have them adopt it.

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