The Importance of Artist Equity

Sean Penn: I'm a big believer that the performance really ultimately is what draws people in and performance and the writing. And so we came up with this idea and never thinking anyone would ever actually fund us to do a movie studio which was predicated on two things, basically allowing the crew and the artists being the writer. In other words, listen, if it goes over or you're going to get less, if it comes in under,you're going to do better, but all of us have to make it good. Otherwise, we're not going to get anything."