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Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

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The Top Five Markers of a Great Story

Socrates is a man that you can look to as a roll model, and that's because you've heard his stories. So what are the top five markers of a great story then? i built this system that i call merit just so that i can remember it and the others can remember it as well. The first is that a story needs to be memorable. Things need to stand out as unexpected. You want someone to feel something when they hear your story. This one's pretty simple, but if it you don't people just think something when they hearing your story. I like, what would jesus do? Like that the mon oman exaty. Very, very powerful

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