The SaaS Revolution Show cover image

Sales Acceleration Formula 2.0 with Mark Roberge, Co-Founder at Stage 2 Capital

The SaaS Revolution Show

00:00

Navigating Attribution Challenges in Sales Processes

This chapter explores the intricacies of attribution in sales, particularly comparing transactional models with account-based marketing. It highlights the importance of collaboration through cross-functional teams in managing larger accounts, emphasizing that effective engagement is more valuable than who gets credit.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app