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2min chapter
Sales Acceleration Formula 2.0 with Mark Roberge, Co-Founder at Stage 2 Capital
The SaaS Revolution Show
Navigating Attribution Challenges in Sales Processes
This chapter explores the intricacies of attribution in sales, particularly comparing transactional models with account-based marketing. It highlights the importance of collaboration through cross-functional teams in managing larger accounts, emphasizing that effective engagement is more valuable than who gets credit.
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