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PepsiCo’s Fabiola Torres on making Rockstar Energy relevant with gamers young and old

The Modern Retail Podcast

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What Made You Want to Work for Pepsico?

Ben caus joined pepsico about 18 months ago. The company has not really been a serious, officially, about the energy category. Rock star and mountain dew were acquired by pepsico in march 20 21. They want to focus on three pillars: gaming, sports and music.

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