The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TOP DOWN IN B2B ENTERPRISE SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Build a Relationship With People

Lon Hecht: Too many of us, all we care about is getting the meeting. You can call anybody at the company and see where you get or start building relationships with people. For people to want to talk with you, it's never really about the product. Selling is connecting with another person that takes skill.

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