The Difference Between the Public Narrative and the Change Narrativ

Mark O'Mara: Narrative is never about you. It's a narrative is always about us. A story can be about us, right? But going back to your website example, so many websites or let me tell you about me. And really, some of them, 90% that's it. I need to something bigger. That's what you're trying to do with your website. To achieve that, you really need to be aware of what's pressing to the public and connect those dots.