LinkedIn's Perspective on the Evolution of Marketing in 2023
Marketing Trends
00:00
How to Make LinkedIn a Must Buy Platform for B2B Marketers
I look at unbranded search, because I think that's a pretty good barometer of just latent demand in the system. As that rises and falls, I think it correlates pretty nicely to our efforts in the marketplace. My North Star KPI as an organization is the concept of must buy. Are you a line item on that plan that cannot be cut? Because otherwise, you're down, you know, you're further away from your goal.
Transcript
Play full episode
