HBR On Strategy cover image

A Lesson on Balancing Scaling with Stability

HBR On Strategy

00:00

Chewy's Personal Touch in a Digital Age

This chapter explores Chewy's unique business strategy that combines technology with a personal touch, specifically through their practice of sending handwritten notes to customers. It also examines trends in pet ownership, the growth of the pet market, and shifts in consumer psychology as pets are increasingly viewed as family members.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app