Did Elon Do This Because He Wants to Just Bring Ship Posting Into the Mainstream?

"I embrace my brain worms t that i've gotten from using twitter all these years. What i don't get is, like, did elon do this because he really wants to just bring ship posting into the main stream? Like, was this like an advocaty purchase on his part?" "Theres some other reasonable platform that is not for people who have like, entered at brain worms ady."