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The Importance of Consistency in Explanatory Narratives
David Frum: The halo effect helps keep explanatory narratives simple and coherent by exaggerating the consistency of evaluations. Halos can also be negative, he says; if we think a player is ugly, we will probably underrate his athletic ability. Frum: A compelling narrative fosters an illusion of inevitability. There was a great deal of skill in the Google story, but luck played a more important role in the actual event than it does in the telling of it," he writes.