In this episode, we welcome back returning guest Paul Belessis, Growth Marketing Manager at ServiceTitan, to outline an optimized summer marketing strategy. Paul breaks down how to balance wide brand awareness with hyper-targeted, multi-channel localized campaigns to capture high-ticket system replacements. He details exact tactics for mixing digital channels like Meta, Google Display Network, and AI-generated streaming radio ads with traditional tools like yard signs and targeted direct mail. Additionally, Paul shares how to leverage advanced features in Scheduling Pro, such as dynamic dispatch fees and automated abandoned booking recovery, to squeeze the maximum ROI out of every single summer lead.
Join us as we discuss:
[1:12] Why brand awareness should be a top priority and hyper-targeting your ICP
[7:04] Which digital and traditional channels marketers should be utilizing
[12:31] Finding the sweet spot for your marketing campaign’s duration and adjustments
[18:59] Turning one-off customers into lifelong clients through cross-selling
Check out these resources we mentioned during the podcast:
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