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Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
Lenny's Podcast: Product | Growth | Career
Is There Anything You Shouldn't Be Doing?
Sally Kohn: You advise a lot of companies on marketing, customer success, growth and things like that. There's just what are activities that marketing, your growth and customer success teams often do that are impactful? She says they should definitely be doing this. And on the website things that don't work things that maybe they should avoid. So curious how you track that? I guess you just take it with them occasionally. No, I had a CSM's literally like they had really strong relationships. We were actually tracking it. It was a little embarrassing, but it worked really well.Kohn: A lot of people think that like the epitome of product marketing is creating
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