There are a finite number of things that let you build an asset. The first is rare or valuable skills, and the second is specific knowledge. Garry v has built a massive asset not because he has a massive audience, but because he have a massive audience that fiends for his content and engages with it. If you're going to become an expert around something, truly become an expert. So few people understand what it truly means to go down the rabbit hole and become world class in a skill or understanding a topic. And the fourth is undifferentiated skills. These are skills that are not hard to develop, skills that are relatively commoditized.