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The Pros and Cons of Rebranding
Bard: Duncan donuts isn't very good. If you rebrand your business, look at all the great businesses of all time. They are simple brands that have staying power Apple, Amazon, FedEx,. All of these American Express like all of these brands have long long staying power. Even look at the Google brand. That's just a creation of a holding company. And that's just like different chicaneary of how they want to like basically hold the different businesses within Google.