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i think one of the things that's incredible has been, over the last ten years has been the rise of independent creators able to do things like this. I didn't begrudge spotifi, like, like i usu eterma analyst, ben thinks their prodcast play is really smart. But you don't imagine, if they had really seized this opportunity, you know, six or seven years ago, they would be absolutely dominant right now. They would completely own podcast spot. If i would have no way to sot of enter the market.
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