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#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper

B2B Marketing with Dave Gerhardt

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The Future of Marketing and Generative AI

Marketers have been painted out to being victims in this grand narrative of generative AI is coming for your job and it's coming from marketing specifically. I kind of tend to reframe that in saying marketers are actually the stewards ofgenerative AI within the enterprise, right? There are few other job functions that are as dependent on experimentation, on testing, on pioneering new forms of communication. And so that's sort of where I see generative AI going for B2B marketers.

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