Lululemon announces its first-ever licensing deal, partnering with all 32 NFL teams to release officially branded apparel. Anne sees opportunity in solving the women's fan gear problem, while Chris warns it cheapens the brand and signals an identity crisis. Who's right? Plus, debate whether this should have been a college athletics play instead, and whether you'll ever see Viking yoga pants in a Lululemon store near you.
Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.
đź”” Follow for heated retail strategy debates!
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#lululemon #NFL #sportslicensing #athleisure #brandstrategy #fanapparel #retailpartnerships #sportsfashion
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