#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici
Let's Talk Loyalty
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The Vision of IBIS Music
In Dubai, hotels are perceived as being fulfilling for travel and needs. So what we started to do was develop a different string of activities and services and experiences for the community. And have more frequency of interactions and getting to know our customers much better so we can service them better. We had to prove it with both customer insights and a methodology to calculate the return on investment that they would get over time. It's walking the talk. At the end of the day, you're not positive in the 5,300 hotels in the world. Yeah.
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