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The Art of Pricing Power
Motley Fool Money
The Value of Netflix, Spotify, and Amazon Prime
2min Snip
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Spotify hasn't really increased prices. Why is that? I know people who use Spotify and love Spotify and if they kicked it up a dollar a month, I'm sure they wouldn't blink. You're getting so much from a Costco membership. There's a poster of Dracula being sold on Amazon for $1.2 million. If you go to Netflix, if you go to Spotify, you have, you know what you're getting. And somehow even with Netflix, you see a lot of the TV shows you came to Netflix for are maybe leaving Netflix. So I think it's all about understanding that mental math people are doing and what they're willing to pay for it.
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