I created a $100M empire...using this (TAM) formula | Ep 318
The Game with Alex Hormozi
00:00
Strategies for Expanding Your Business Market
This chapter explores effective strategies for businesses to broaden their total adjustable market (TAM), catering to various growth stages. It highlights three key approaches—going up market, going adjacent, and going down market—while emphasizing the need for strategic evaluation to overcome potential customer acquisition challenges.
Play episode from 00:00
Transcript
