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10: In pursuit of the perfect session - a DJ just for you

Spotify: A Product Story

CHAPTER

Trusting Instincts and User Testing in Product Innovation

The chapter explores the balance between trusting instincts and user research in product strategy, emphasizing the importance of validating instincts through testing. It discusses a successful outcome where testing instincts led to innovation while maintaining user trust and engagement. Furthermore, it highlights the significance of combining gut feelings with data-driven decisions for successful product development.

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