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519: Win Better Clients With Better Branding with Elle Bytautaite of Studio Elle

Business of Architecture Podcast

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Crafting a Unique Brand Identity in Architectural Interiors Practice

In this chapter, the guest, a founder of an architectural interiors practice, shares insights on the significance of branding in attracting specific clients and shaping work opportunities. The discussion delves into the evolution of their brand identity through personal and professional alignment, emphasizing a trial-and-error approach. The chapter also explores marketing strategies, including personalized client interactions and the challenges of maintaining a bespoke service model while scaling up.

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