AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
The Importance of Emotional Connection in Destination Marketing
Too many destinations and marketers have what I call main character syndrome, right? Where they just can't not be the hero. And you're absolutely right for an emotional connection with an audience. They have to see themselves in the story, right? That's the way our brains work. If I didn't feel like there were stakes for me, personally, if I didn't care about the Rebel Alliance overcoming the evil empire, that story would never work.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode