The Importance of Emotional Connection in Destination Marketing

Too many destinations and marketers have what I call main character syndrome, right? Where they just can't not be the hero. And you're absolutely right for an emotional connection with an audience. They have to see themselves in the story, right? That's the way our brains work. If I didn't feel like there were stakes for me, personally, if I didn't care about the Rebel Alliance overcoming the evil empire, that story would never work.

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