Making ads people actually watch, with Mark Putnam
The Downballot
00:00
How to Convince Regular Voters to Believe What You Stand For
I think a big problem that sort of surprises some people that you run into is that when you explain to regular voters what Republican politicians actually stand for, sometimes they don't even believe you. So how do you tackle running against our Republican who is just saying crazy things and actually then trying to convince voters he says and believes what he said and believes? Finding examples of the opponent saying these things is vital. You have to be really exhaustive in searching an opponent's Facebook page. See all their events. I was working for Congresswoman Jennifer Wexton who's from Northern Virginia and our opponent was a Republican right wing extremist named Hong Kao. He would talk about all of the things he wanted to
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