The Importance of Data in Football

It's also fair to say that we think about football as one big amorphous thing, but actually, depending on what club you're at, it seems to be crazy different. You might have a team that has a really incredible recruitment department, data analytics department, young people who are amazing, but they're just not listened to why one person. And then it's irrelevant,. Whereas at a different club, I'm sure all of those things work and, you know, it's... Right. So like Tony Bloom at Brighton is a really great example because what he's done more than anything, and yeah, he's brought analytics in because his background is in gambling and so on.