Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures)
DTC Podcast
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Is Amazon Coming for You?
"It's kind of crazy to me that it's taken this long for someone to come in and disrupt it," he says. "Publishers are so worried about target, Costco, Amazon getting pissed off that you're a publisher and you're running ads to your own cart, not to theirs." The publishing industry is really locked down by the rules on how books can be sold online; they don't have any skin in the game if there aren't strong e-commerce channels. He adds: "I think without pulling my soapbox out too much, although I guess this is the platform to pull a soapbox out. This is what you do"
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