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265: How To Sell Better In An Economic Downturn

The Predictable Revenue Podcast

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The Three Pillars of Selling in a Down Turn

It's about selling through your customers. What the customer says is the reason that they originally decided that they should look for a solution like yours. And what they say is the amount of measurable bottom lin value that you created for them, is what you should use to predict predictable revenue. So that's how you leverage those customers into a potentially into vertical markets and into use case markets.

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