425: $80M Creator CEO Explains How to Actually Build a Brand with Social Media with Nick Bare
The Think Media Podcast
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Building From Content: The Creator's Journey
This chapter explores the significance of creating valuable content before launching products, detailing the speaker's journey from a struggling business to leveraging YouTube for brand building. It emphasizes the shift from traditional marketing to a creator-driven approach that resonates with audiences, reflecting on authenticity and engagement. The discussion highlights the evolution of a personal brand within the health and wellness industry, focusing on the alignment of products with core consumer needs.
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