How to Create a Decentralized Social Media Account

I've been very slow to grab on to the idea of decentralized social media for that reason. But now that Facebook or meta is making this play, right? I don't know, but it kind of seems like they're the first thing like that's a huge vote in favor of the idea that decentralized social media is going to have a significant future. There's probably a technical way to do it where you actually own all the content and similar to the way they talk about in cryptocurrency.