5min chapter

REWORK cover image

Underdo the Competition

REWORK

CHAPTER

The Balancing Act: Examples of Product Simplicity and Staying Ahead of the Competition

This chapter explores the downfall of the Flip camera in the face of smartphone competition and the importance of balancing simplicity and innovation in product design. It also highlights the success of GoPro in the action sports niche and Apple's strategic decisions with the iPod.

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