The WARC Podcast cover image

2026 trends: The creator marketing gamble

The WARC Podcast

00:00

Brand briefs vs. performance KPIs

Becky highlights the disconnect: briefs aiming for brand equity while measurement focuses on direct performance metrics.

Play episode from 10:45
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app