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Zoe Chance on why influence is your superpower and what's holding you back

Inside Influence

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How to Be a Persuasive Speaker

A market research agency looked at which is more persuasive the Gator type emotional appeals or judge type rational appeals. They analyzed 1400 ads and then they called the companies that had produced these ads to say how profitable was this for you. People who are watching a TV advertisement are not ready for the facts and the data, he says.

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