How to Frame a Content vs Intuitive Content

I want to bring it up because I love the term thotish. Not Scottish, gyneric content. And after I, yeah, because it's not terrible, but it's not really very thoughtful either. That was the idea. After that, I wrote a piece that actually was the most controversial piece based on comments I've ever written. It was about distinguishing between content and insight. If both of those things are true, you should still have aha moments. But if you're not having those aha moments, then it's justThotish.com.