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#229 Just enough research with Erika Hall

UX Podcast

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The Complexity of Research

A lot of people don't appreciate how complex research can be. You need to have that self-awareness of what you're doing in order to make it better. I think the thing is that our brains are actually programmed to lie. We hit gaps in gaps in our knowledge and gaps in our stories. Even if you might not consider it a lie but it's not true.

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