The Challenges of Bundling Things

Bundles do not seem to be driving a huge amount of demand for my perspective. I think Amazon does have that set up well inside of Prime is that the video thing could add you can kind of just build your own cable bundle inside of Prime but it's quite a bit more labor intensive and an afternoon of reading fine print. It doesn't provide any difference at all really if you're doing all your bills digitally and they're auto drafting out of your account you don't really care if there's five things on a bill or or hundred things on abill it's all the same to you so I wonder if that's kind of factoring into this.