A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
Sweathead, A Strategy Podcast
The Opposite Behaviors of Strategy and Strategy
VML, Y&R and B-Video have their own unique approaches to briefing. Each agency brings its own philosophy to the task of crafting a creative brief. At the core of both is simplicity and connectivity in terms of what is that we're trying to move,. That's when the insights come in, right?
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