AI in Content Creation: Ethics and Efficiency

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly!

In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content.

They talk about:

• The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion
• The benefits, and ethical implications, of various gen AI tools
• The importance of maintaining a human touch while leveraging AI for efficiency
• Creating custom AI assistants tailored for business consultations and content generation
• The future of content marketing and the all-important balance between automated functional content and the irreplaceable human touch

Important links & mentions:

• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Ian on LinkedIn https://www.linkedin.com/in/ianandersongray
• Ian's website https://iag.me
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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