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171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov

Lochhead on Marketing

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How to Tie Your Creative to Business Results

In business, your creative needs to tie to business results. On my podcast, we could have materially more revenue if I would break the conversation and in the middle of the conversation with Anna say, and now a word from Zippertruder. If you're an I or having a coffee or a beer, that doesn't happen. And when it does happen in a podcast, it breaks the whole magic of it. Sometimes not making the monies is the right answer.

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