Unilever - What's the Difference Between Data and Insight?

I'm curious, like you've got 100 years, 90 some odd years of data in this CPG space. How much does that play into ideation or confirmation of the ideas that you're actually going to put budget behind? I wouldn't necessarily say it's data, it's consumer insight that we have, category understanding. And again, Unilever's got really good technologies and algorithms to harness that. It definitely is a competitive advantage, but it also leads us to different doors than you would be if you were just starting this out of your garage or something.

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