Mixtape: The Wandering Soul
Radiolab
00:00
How to Convince Someone to Turn in Their Weapon
During the vianam war, the united states became very interested in what motivated the enemy to fight. And who's the best in the world at convincing people to do stuff? The ad folks of madison avenue. They would go to people and say, boy, lucky strike fhilders will show you plenty of smooth flavor but your lucky strike campaign was really effective. Maybe you can tell us something about how to convince someone to turn in their weapon.
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