Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
The hosts introduce a guest with a strong background in behavioral science and public policy, detailing his roles in the UK's Behavioral Insights team. The chapter focuses on how his expertise applies to marketing and branding strategies.
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Transcript
