AI Won’t Replace GTM Teams. But This Might. Patrick Spychalski, Co-Founder of The Kiln, on Building GTM Systems That Scale
Follow the Gradient
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Leveraging AI for Effective Prospecting and Outreach
This chapter discusses how to leverage AI to improve prospecting and outreach strategies while maintaining existing processes. It highlights the importance of identifying a value proposition before integrating AI tools and provides practical examples of personalized outreach that combine automation with a human touch.
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