18min chapter

Behind the Bastards cover image

Part Four: The Terrible Secret of Steve Jobs

Behind the Bastards

CHAPTER

The Rise and Fall of the Apple Newton

This chapter explores the rise and fall of the Apple Newton, a handheld personal digital assistant that faced criticism for its limitations and design choices, like the failed handwriting feature. It delves into Steve Jobs' strong aversion to styluses and his emphasis on touch-based devices for universality. The narrative also touches on Jobs' return to Apple, the success of products like the iMac, and his marketing tactics with the iconic 'think different' campaign.

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