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Culture and Leadership: A Powerful Conversation with Patty McCord and Joe Polish - I Love Marketing Episode #466

I Love Marketing

CHAPTER

Building a High-Performance Team and Business Culture

The chapter explores creating a strong team and company culture by emphasizing behaviors over values, defining key behaviors like integrity and reliability, and implementing freedom and responsibility policies. It also includes discussions on innovation, delegation, problem-solving, and the difference between playing to win and playing not to lose in business leadership.

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