2min chapter

All the Hacks with Chris Hutchins cover image

The Surprising Habits of Backable People with Suneel Gupta

All the Hacks with Chris Hutchins

CHAPTER

Don't Make the Cake, You've to Remove the Egg

There's a group out of harvard that calls this the icea effect, which baske says that we place up to five times the amount of value on something that we help build. And so your job is to figure out a way to turn them from a buyer into a builder.

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