Introduction

Every revenue team suffers a Sales Execution Gap — the ever-growing gap between an organization’s potential revenue and the actual revenue it achieves.

As the Sales Execution Gap expands, organizations miss more deals, waste more time, and lose more reps.

How did we get here? How do we prevent the Sales Execution Gap? And, how do we close the Gap to execute at our full potential?

In this episode, Scott Barker gives us some ways you can close the gap and solve this ever-growing issue in your business. 

To learn more about how Scott and the Outreach team can help, go to http://outreach.io