2min chapter

Driving with Dunne cover image

Richard Windsor: Why Legacy Automakers Are Sitting Ducks – It's The Software

Driving with Dunne

CHAPTER

Are They a Step Ahead of Every Other Legacy Automaker?

"We've been trying to do a business that's not our own. We should concede this to the guys who really know what they're doing," he says. "Digital is becoming more important and at the moment, the OEMs are really struggling to get any real relevance in that basis"

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